Learn Something New Online - How To Start Your Career

Top Social

Image Slider

Tuesday, 8 August 2017

How To Do Keyword Research In Google Adwords Planner

How To Do Keyword Research In Google Adwords Planner

Learn stpe by step How To Do Keyword Research In Google Adwords Planner

Massive Keyword Generation

Step 4: Broad Keywords Expansion



Your broad keywords that you identified at the very beginning. Here are the suggested keywords I got when I plugged in my broad keyword online business into Google.



Some NEW broad keywords I can add to my repertoire include:

      Make money online
      Online business ideas/ opportunities
      Work from home
      Online jobs

I can duplicate this process by plugging variations of the keywords that I was able to scrape from the 5 w’s experiment. I decided to plug in the keyword online business ideas into Google. Here are my results below:



The keywords that I feel are relevant and that I’ll add to my list are:

      •      Online home based business ideas
      Online business opportunities
      Online franchise
      Internet business ideas
                     Online entrepreneur


I felt that these keywords best correlated to the theme of my site more which are why I will assimilate them into my keyword list. You can keep plugging in new broad keywords that you find in Google to see Google’s suggestions for fresh keywords to target. Once you are done move on to step three. If you need more help with finding more related broad keywords I would recommend picking up my SEO research courses on Bing, Yahoo, and Google.

Step Five: Keyword Lab Analysis


In this section, we are going to plug the keywords we discovered into
Keyword Planner. To sign up for Keyword Planner you need to have a Google Adwords account. No worries you don’t need to actually pay for advertising, Google just wants you to have one just in case you do decide to buy advertising your account is already setup. To sign up for an AdWords account visit this URL here: adwords.google.com.

Once you’re logged in you can access Keyword Planner by clicking on tools>planner as indicated in the screenshot below:




Click the “Get search volume for a list of keywords.” You can copy and paste the keywords you have in your text file to the form or you can separate the keywords by line, commas, or you can simply upload the text, .csv, or excel file to the form. I simply copied and pasted my entire set of keywords into Keyword Planner and let them determine the search volume estimates for these groups of keywords as indicated in the screenshot below.



Below are the traffic estimates of the keywords by Keyword Planner:



Now, I’m going to enter in terms that have a length of 3 or more into Google as two-word terms will probably be too difficult for a new site to solidify rankings in. We’re going to discuss the site’s number of competing pages.

This is the number that shows up when you type in a term into the Google search box. For example, I typed in the term “online business” into Google which currently has 1,030,000,000 as highlighted in the screenshot below:


As you can see this keyword combo has over one billion competing pages which are huge! However, I want to get more granular and see how many pages are in Google for the exact phrase “online business” as just typing the phrase will provide you with phrases that are associated with the online business which can be very misleading.

To analyse the exact phrase for online business simply wrap the term in quotes. Here are the updated results for the exact match for online business which is 8,330,000 which is indicated in the screenshot below:



As you can see when I searched for the exact phrase a number of competing sites dwindled significantly. However, while it’s ok to look at the competing pages my advice is to pay more attention 10 competing pages in Google for a keyword.

The reason for this is because even if there are only 10,000 competing pages for a keyword if 4 of the 10 pages has a page rank of 7 then there’s simply no way that you can outrank that site so you will face a red-light in your marketing efforts.

However, if a keyword had billions of pages indexed for a particular term, but if there are only two authority sites in the top 10 results then you could consider targeting that keyword.

However, you will strike gold if you can find a site that has a low amount of competing pages AND low amounts of authority sites ranking in the top 10 of the SERPs. If you discover this then you have an automatic green light to target the keyword. Here’s a simplified version of the formula I use to select perfect keywords.

Keyword must have visitors:

    This is just my personal preference but I don’t see a point in targeting a keyword that generates 0 visitors per month because your income potential will be stifled significantly. It’s only so much money you can generate from a keyword with such low traffic averages. I know, sounds like common sense but it’s something I see webmasters overlooking consistently.

Numbers are helpful but can be deceptive:
    I think a nice keyword would have less than 10, 000,000 competing pages broad search and less than 100,000 competing pages using exact search.

This is a very rough estimate and I’ll often ignore these numbers if I feel that I can outrank the top 10 ranking sites with minimal effort.

Also, if you’re targeting a popular keyword research then you should know in advance that it’s going to have a lot of competing pages. Even if you find a keyword that consists of 10 words if it has one or two popular keywords in it than a number of competing pages will be numerous.

 Analyze the top 10 competition for a keyword in Google
     To do this download the SeoQuake browser add-on for either Firefox or    Chrome.

Technically, SeoQuake has an add-on for Internet Explorer (IE) but my experience is that IE is much slower than Firefox or Chrome. Here is the homepage download for the add-on for Firefox and here is the add-on homepage for Chrome.

After it is installed you should be prompted to restart your browser. Upon doing so you should see a browser toolbar that looks like the screenshot below:



Here are the important metrics to pay attention to for the top 10 sites in Google for prospective keywords you’re targeting.

Page rank:

Pagerank is an important metric in Google regardless of the countless of counter arguments flowing online about this subject. If you purchased by course about Bing Seo then you’ll know that Bing doesn’t care about PageRank as much Google does.

However, that’s no surprise as Pagerank is a Google patent. If you noticed, the top ranked sites in Google tend to have a high PageRank. Note, just because a URL had a PageRank of n/a doesn’t mean that the site has a low authority.

Sometimes this could simply mean that the URL has been published before the latest PageRank update, but the homepage itself may, in fact, have a high PageRank.

L: This refers to the SEMrush links or the links that point toward that exact URL. If this number is in the thousands then you’ll have a difficult time outranking this URL. ( SEMrush is simply a SEO analytic software)

LD: This denotes the SEMrush link domain or the links that point to the domain overall. As again, if this number is high then you have the red light to stop, discard the keyword, and look for another one that is easier to rank for. However, before you do that it’s worth your time to sit down and analyse the URLs that are linking to a particular domain. For example, if many of the URLs are simply from third party content networks like Squidoo, HubPages, or online forums, then it would be very easy for you to replicate these links. All you need to do is click on the SEMrush icon in the serps as indicated in the screenshot below:



This will provide you with a sample of the links that are pointing to a particular URL. However, if you want to see the remaining links then you will have to upgrade the service in SEMrush. Here’s something you should keep an eye out for.

If you see a site that is receiving links from high authority sites like from CNN, Techcrunch, Wallstreet, etc, then that’s a good indicator that it’ll be too difficult for you to outrank those sites.

However, if the person is just acquiring links from low-quality sites like ezine articles then you may still have a shot of outranking them if you generate quality links. Imutopia released an e-guide earlier this year that reveals the best strategies for acquiring one-way links to your sites.

Business Keywords: Google Sniper Keyword Research Methodology

Business Keywords: Google Sniper Keyword Research Methodology


Learn About The, Business Keywords Google Sniper Keyword Research Methodology

In this article, we’re going to create a sample business keywords list that you can use to optimize your site, blog, forum, Facebook page web app, software homepage, or virtually any online property you own. Remember, the philosophy is to start small, capture quick easy rankings, and repeat the process to generate large streams of steady traffic. You haven’t forgotten the big fish/small fish idiom already have you?

To make these steps comprehensive I’ll show you the exact business keywords Research  I’m researching and the finished keyword lists as well. I would recommend picking a copy of IM utopia's award winning e-guide Google Keys. You’ll learn how to use data from your web analytics to generate more efficient traffic campaigns for your site in the future.

How To Do Keyword Research On Google Web 

Page

Step One: Climb to the top of the tree


In this phase, we want to figure out what our broad keywords are. We want to discover these terms to refine our target so that we can collect more specific or long tail keywords. It’s very difficult to use specific keywords to derive more specific keyword research methodology.

Our best bet is to use a broad keyword first and then trim it down until we have those low-fat keywords to target. The broad keyword that I’m looking to target is an online business.

Broad keywords typically contain 1-3 words. After we have identified at least one general keyword you would like to target we can move on to the second portion of this phase.

Step Two: Keyword Zigzag


Believe it or not having one broad keyword to expand may not be enough to gather quality data for your niche. It’s definitely a good idea to try and look for two or more broad keywords so that you have a higher chance of discovering more long tail keywords that can bring you quick quality traffic.

If you need help brainstorming more broad keywords my advice would be to use one of the simplest heuristics for information gathering which is the Five W’s.

This is the common technique journalists, researchers, and investigators use to quickly get a complete picture about a topic. I would highly recommend you use it so that you can have an eagle eye view of your market. Below is a sample Five Ws that I applied for the broad keyword online business.

Who would be interested in an online business? Without doing any further research my guess would be anyone that wants to supplement their income and make some extra money. What I have just described is something very similar to an entrepreneur or self-employment.

Some other individuals that I think would be interested in supplementing their income from the web stay at home moms. I believe it’s best to draw several different pictures of your potential target audience as there are no one-size fits all.

For example, someone like Mark Zuckerberg started an online business while he was an undergraduate student in his dorm at Harvard which is very different from our picture of stay at home moms.

What does a person starting an online business ultimately want? For example, they will most likely want to make money on the web but they probably also want the ability to set their own hours, work less, and have more vacation days.
This is still very general because this could be applied to a worker that wants to advance their career but not necessarily want to start an online business. It’s best to just hurry up and get something started as you can always make progressive improvements from what you have, but be careful with drawing concrete conclusions early on.

When do they want to start an online business? Ideally, people want to start within a week but depending on their current responsibilities they may not be able to. For example, the average middle aged American will have several responsibilities such as their job, mortgage, car payments, community involvement (religion, local politics, etc), and putting their children through college.

Starting an online business would really take some planning newcomers will need to teach themselves new things and will also need to make investments such as domain name registration, web hosting, and web design which may delay the time a user starts.

Why do they want to start an online business? A successful online business takes time and patience, BUT in theory, once the pieces are put together it will allow the owner to work less and generate a stable income. Getting to that point may vary depending on the individual and their current expertise, but this is one of the many motivators behind starting an online business or venturing into entrepreneurship in general.

Where do they want to start an online business? Most people starting out simply work from their home as getting an office can be costly for someone starting out. Other places that they can work from are coffee shops, public libraries, and virtually anywhere that supplies free wifi.

Believe it or not, different keywords may be more optimal for certain geographic locations. For example, certain region specific business keywords that I can think of are anything involving the Silicon Valley area as most likely it has to do with the geographic region that consists of Northern California.

How will they start an online business? Technically, how not part of the 5 w is because it starts with an h but it’s a question that reporters typically ask along with the 5 w's.

Anyhow, an individual typically starts an online business by figuring out what type of business they want to be in and then they register a domain name.

Then, once that’s sorted technical wizardry is popped into the equation and bam you got your online business. It’s typically not that simple but it’ll do for illustrational purposes.

After completing this series I have a clearer picture of who my target audience is and how I should be tweaking my keywords to target them better. My advice would be to compile a list of the phases you feel you can query in Google. Below are certain keywords that I was able to extrapolate from the 5 w’s exercise:

      supplement income
      make some extra money
      entrepreneur
      self-employment
      stay at home moms
      set your own hours
      work less
      have more vacation days
      web-hosting
      web design

Step Three: The Keywords Lab


The first keyword I’m going to plug into Google is supplement income. Here are the results I got from Google suggest which will be located towards the bottom of the SERPs in Google and is indicated in the screenshot below:


At the time of compiling this product the keyword “supplement income” had roughly About 52,000,000 results (0.21 seconds) pages indexed in the SERPs.

From the above keyword list, the keyword that most closely related to the theme of my site is “ways to supplement income from home” and
“supplement income online.”

I could add other keywords like “supplement income definition” or “supplement income ideas” but I think that they will end up wasting my time in the long run because it’s not closely knitted with earning an income online or from home which is the market that I’m primary catering towards.

So, I now added two more google sniper keywords to my keyword list. If I want to find more keywords that are related to this theme all I have to do is plug these new keywords into Google and see if they show related keywords to these terms. I plugged in the keyword “ways to supplement income from home” into Google and here are the related search terms as indicated in the screenshot below:

How to do keyword research in google web page

As you can see from the above screenshot Google provided me with several related keywords to the term. The keywords I added to my list are:

   ways to supplement your income from home
   ways to increase income from home



I could have added more keywords but I think these two fitted the theme of my site the best.

We will use a method later to expand our keywords in Keyword Planner, so if you’re concerned that you won’t find enough keywords I would recommend kicking that though because by the end of this guide you’ll have more keywords than you can handle.

Anyhow, you can keep adding more keywords in your list by substituting the new keywords you just found back into "Google Sniper Keyword Research" for suggestions. I would recommend doing this until you discovered 20ish keywords you feel closely matches the theme of your website.

By the end of this experiment, you should have discovered several unorthodox keywords that you wouldn’t have thought of before.


Thursday, 3 August 2017

Proper Keyword Research Process: Find Keyword Discovery Methods

Proper Keyword Research Process: Find Keyword Discovery Methods 

Proper Keyword Research Process, Keyword Research Tools, Best Keyword Research
Proper Keyword Research Process: Find Keyword Discovery Methods 

Wikipedia 

Were you ever interested in ranking for a keyword analysis to find that the number one spot belongs to Wikipedia? I have, and if you’ve ever done market research I’m sure you have as well. 
It may be discouraging because Wikipedia is a very authoritative website but after I reveal this method that may soon change.  Use this tool to estimate how many pages view the wiki page gets. 
You can then cross reference this tool with the results you get from Keyword Planner to help decide if the keyword is worth competing with Wikipedia.  
In addition, you can use this tool for more possible keyword ideas. Here are the top 1000 keywords in Wikipedia.


Twitter

Everyone knows Twitter  "Keyword suggestion toolas the popular micro blogging service, but I see it more as a research tool. If you ever followed someone then you have most likely seen # next to certain tweets, like #blackfriday for example. 
These symbols are called hashtags and they help users to spread and organize information on Twitter. There is so much disorganized information flowing around on Twitter so hashtags were invented to help keep topics centralized. 
For example, hashtags are a commonly used mechanism for individuals hosting events like conferences. 
The event organizers encourage Twitter users to use the tag in every tweet about the event so that those following it will be able to read all thoughts and comments about the subject. 
So make to keep note of the hashtags that could make good keywords
Once you find them I’ll recommend entering the keyword in Hashtags.org. Here are the keyword trends for “SEO” as illustrated in the screenshot below: 


Learn Step By Step Proper Keyword Research Process: Find Keyword Discovery Methods

In addition, there is a host of other Twitter analytic tools that you can use for best keyword research guide discovery.  You can search the Twitter database by going here. 

It’s about the blog baby!

Blogs are an incredible resource for conducting market research. One, they’re a major focal point of industries. 
Consumers are constantly posting comments and opinions about products and services on blogs. 
A strategy I use to make sure I’m up to date with industry trends is to monitor established blogs. What constitutes an established blog? My three criterions are:
      Traffic
      Comments
      Frequency in which the blog is updated
If blog updates just once a month then it’ll be difficult to consistently get relevant industry news, and if it updates daily but gets 3 comments a week then it’ll be difficult to extract consumer insights. 
Therefore, it’s crucial that you monitor blogs in your industry that meets these standards so that you can get the most out of it. An easy way to do this is to utilize Technorati which is a site that categorizes blogs by popularity.  
Also, don’t forget about popular niche forums as they can be just as helpful. Navigate popular niche forums and pay attention to buzz words and jot them down for future reference.  
To find popular forums in your niche simply use the query

“Keywords forum.”  
For example, let’s suppose you’re interested in tapping into online gambling. The appropriate query to enter would simply be:  “online gambling forum.”  In addition, here is a Wikipedia list of popular internet forums. 

The top blog posts method

There’s a sneaky little method that’ll allow you to discover the best topics to blog about in your niche.
A simple way to do this is to research the top blog posts for a blog.  For example, every year popular blogs tend to do a roundup or summary of their most popular posts.
Discovering this is simple, just type: “website name + most popular posts (insert year).” 
For example, let’s assume the website name was “random blog”, and you want to discover the most popular blog posts for 2012, simply type in this query: “random blog most popular blog posts 2012.”
You can keep modifying the year to see if you get different results. This is a good method to use you want to be aspired to write about new topics. 
 

The keyword balloon

All you need to get started with keyword research guide is a tiny list of keywords. Once you have 3-5 keywords you can easily expand this list into the hundreds using my time-tested keyword expansion methods.   
The expansion process is very simple and is depicted in the illustration below: 
Allintitle seo keyword reasearch

Once you have one keyword you’ll be able to extract more keyword ideas from it, and then from those, you’ll be able to extract new keywords and so on. 
 Learn All About Allintitle Seo Keyword Research, Keywords In Research Methods.

Technique number one: Thesaurus 

This is such a simple method that the average webmaster simply overlooks it. Do you have a thesaurus somewhere in your house? If so then grab it and start inputting your general keywords in it. 
If you don’t have a physical thesaurus there are alternative routes you can take on your computer. Consider using the built in thesaurus in Microsoft Word. 
To access it simply click on: review -> thesaurus.  If you don’t like using the built in thesaurus then you can consider using an online thesaurus like the one found here. 
Below are the search results for the term “software.”

My advice is to not take synonyms and plug them back into the thesaurus as you’ll simply get an overlap of results which wastes time. 
You can use a new online thesaurus to find out more synonyms for your keyword, or you can plug in definitions from the first thesaurus into the second one. 
Here’s another online thesaurus I’ll recommend. Here are the extracts for the search term “software” in the second thesaurus. 
Lean Step by Step How To do Keyword ReaserhLearn About Keyword Research

Here’s another online thesaurus I’ll recommend. Here are the extracts for the search term “software” in the second thesaurus. 


As you can see the second thesaurus includes a lot more results, but some of these definitions can easily be interpreted as something else in everyday speech. 
Therefore, it’s always a good idea to navigate through these definitions before adding them to your keyword list. Once you have extended your list using this method make sure to research them in keyword planner to see if it’ll be worth your time to target it.  
This is a very simple method to use to extend your guide keyword list which is why I highly recommend it. 

Plural & Singular

This is another technique that’ll only take a few minutes of your time. You just need to analyse the list of keywords that you have and see if they would benefit from a plural or singular variation of it. 
For example, if your keyword was “video game” then you can consider making it plural or “video games” and then add it Keyword Planner to see if it’ll reduce or increase the number of results. 
Many keyword tools include singular and plural variations of keywords by default, but it’s not uncommon for them to miss significant ones so this is something that I’ll recommend checking.

Those not so pesky misspellings

There’s no doubt that certain words are easier to spell than others. As you analyse your keyword list you should make note of the keywords that you have a hard time spelling. 
If you constantly need the help of the auto correct feature then this is the type of keyword I’m talking about! The best way to derive the correct misspellings for keywords is to spell them out yourself on the qwerty keyboard, and then create a separate keyword list for the misspelling variations. 
It only makes much sense to target misspellings for highly trafficked keywords that are difficult to spell. The reason for this is if you decide to target a misspelt long tail keyword then the traffic you’ll get from it will most likely be unnoticeable. 
In addition, if you would like to look up the common misspellings of your keyword then check out this helpful tool here. 
Also, for statistical purposes here is your dictionary list of the top 100 misspelt words. 
Info please has a list here which is slightly different than the one listed in your dictionary. 
If any of your keywords contain these words then it’s imperative that you make a keyword list for the misspelt variations. 

Prefixing

In the context of English grammar think of prefixes as words that are placed before another. Therefore, what you should do is analyse your keyword list and think of all of the possible words that could come before it. 
You’ll have to imagine your ideal searcher behind their computer typing in the keyword. Most web users will not just type in the general keyword, they’ll usually add either some prefix or suffix to it. 
Let’s use the keyword “car” for example. What might be some prefixes that web users attach to this keyword? I have listed some examples in the table below: 
Keyword Research tools

This is an excellent example of keyword expansion as typically one idea may lead to the next and before you know it you have successfully expanded your keyword list in very short time. 
If you’re having some difficulties figuring out what to use as your prefix then simply add your general keywords into Google "keyword traffic tooland read the title and meta descriptions for the first page listings to get a general idea. 
If this still doesn’t work then you can consider looking at the paid ads for inspiration. Even if you don’t see any specific prefixes you may have “a-ha” moments that’ll help you to think of clever prefixes to use. 

Suffixing

Suffixes are the opposite of prefixes in that they come AFTER the keyword. Below are some examples:


There are tools that can help you aid in this but remember, computer programs can never replace the human mind. 
You owe it to yourself to conduct some brainstorming and I’ll highly recommend using Google to find niche sites that can give you ideas.
Read their homepage text and analyse the meta tags for ideas on where to start. 

Keyword Stemming

This is a powerful technique for SEO purposes and it works by taking the root base of a word and then expanding it in either direction. 
This will increase the number possible combinations of keywords you’ll have which will allow you to have better insights into your keyword lists. 
Let’s use an example to help illustrate this concept. Let’s say that you have a keyword list that revolves around the keyword: “internet marketing”. 
The Internet is the noun in this case so let’s remove that and focus on the verb which is “marketing.” The root of marketing is the market, so how can we expand this? Well, if you think about it carefully there are three ways which are indicated below:
      marketable
      marketed
      markets
Don’t be overly critical of yourself during this process as the point of this is just to expand your keyword lists. If you can think of real words then you have done your job. Once you have expanded the root, combine it with other keywords to help create more specific phrases as indicated below:  
      internet marketable
      internet marketed
      internet markets 
As you can probably see, two of these keywords don’t really make much grammatical sense so more than likely they’ll be of little use to you. 
The only new keyword that we have derived from this stemming is “internet markets.” Now, let’s turn back to our noun “internet.” What is the root for this keyword? 
I suppose you can use “intern” but it wouldn’t make much sense to combine this root with the keywords in our list.