How To Do Keyword Research In Google Adwords Planner

How To Do Keyword Research In Google Adwords Planner

8/08/2017 12:31:00 pm

How To Do Keyword Research In Google Adwords Planner

Learn stpe by step How To Do Keyword Research In Google Adwords Planner

Massive Keyword Generation

Step 4: Broad Keywords Expansion



Your broad keywords that you identified at the very beginning. Here are the suggested keywords I got when I plugged in my broad keyword online business into Google.



Some NEW broad keywords I can add to my repertoire include:

      Make money online
      Online business ideas/ opportunities
      Work from home
      Online jobs

I can duplicate this process by plugging variations of the keywords that I was able to scrape from the 5 w’s experiment. I decided to plug in the keyword online business ideas into Google. Here are my results below:



The keywords that I feel are relevant and that I’ll add to my list are:

      •      Online home based business ideas
      Online business opportunities
      Online franchise
      Internet business ideas
                     Online entrepreneur


I felt that these keywords best correlated to the theme of my site more which are why I will assimilate them into my keyword list. You can keep plugging in new broad keywords that you find in Google to see Google’s suggestions for fresh keywords to target. Once you are done move on to step three. If you need more help with finding more related broad keywords I would recommend picking up my SEO research courses on Bing, Yahoo, and Google.

Step Five: Keyword Lab Analysis


In this section, we are going to plug the keywords we discovered into
Keyword Planner. To sign up for Keyword Planner you need to have a Google Adwords account. No worries you don’t need to actually pay for advertising, Google just wants you to have one just in case you do decide to buy advertising your account is already setup. To sign up for an AdWords account visit this URL here: adwords.google.com.

Once you’re logged in you can access Keyword Planner by clicking on tools>planner as indicated in the screenshot below:




Click the “Get search volume for a list of keywords.” You can copy and paste the keywords you have in your text file to the form or you can separate the keywords by line, commas, or you can simply upload the text, .csv, or excel file to the form. I simply copied and pasted my entire set of keywords into Keyword Planner and let them determine the search volume estimates for these groups of keywords as indicated in the screenshot below.



Below are the traffic estimates of the keywords by Keyword Planner:



Now, I’m going to enter in terms that have a length of 3 or more into Google as two-word terms will probably be too difficult for a new site to solidify rankings in. We’re going to discuss the site’s number of competing pages.

This is the number that shows up when you type in a term into the Google search box. For example, I typed in the term “online business” into Google which currently has 1,030,000,000 as highlighted in the screenshot below:


As you can see this keyword combo has over one billion competing pages which are huge! However, I want to get more granular and see how many pages are in Google for the exact phrase “online business” as just typing the phrase will provide you with phrases that are associated with the online business which can be very misleading.

To analyse the exact phrase for online business simply wrap the term in quotes. Here are the updated results for the exact match for online business which is 8,330,000 which is indicated in the screenshot below:



As you can see when I searched for the exact phrase a number of competing sites dwindled significantly. However, while it’s ok to look at the competing pages my advice is to pay more attention 10 competing pages in Google for a keyword.

The reason for this is because even if there are only 10,000 competing pages for a keyword if 4 of the 10 pages has a page rank of 7 then there’s simply no way that you can outrank that site so you will face a red-light in your marketing efforts.

However, if a keyword had billions of pages indexed for a particular term, but if there are only two authority sites in the top 10 results then you could consider targeting that keyword.

However, you will strike gold if you can find a site that has a low amount of competing pages AND low amounts of authority sites ranking in the top 10 of the SERPs. If you discover this then you have an automatic green light to target the keyword. Here’s a simplified version of the formula I use to select perfect keywords.

Keyword must have visitors:

    This is just my personal preference but I don’t see a point in targeting a keyword that generates 0 visitors per month because your income potential will be stifled significantly. It’s only so much money you can generate from a keyword with such low traffic averages. I know, sounds like common sense but it’s something I see webmasters overlooking consistently.

Numbers are helpful but can be deceptive:
    I think a nice keyword would have less than 10, 000,000 competing pages broad search and less than 100,000 competing pages using exact search.

This is a very rough estimate and I’ll often ignore these numbers if I feel that I can outrank the top 10 ranking sites with minimal effort.

Also, if you’re targeting a popular keyword research then you should know in advance that it’s going to have a lot of competing pages. Even if you find a keyword that consists of 10 words if it has one or two popular keywords in it than a number of competing pages will be numerous.

 Analyze the top 10 competition for a keyword in Google
     To do this download the SeoQuake browser add-on for either Firefox or    Chrome.

Technically, SeoQuake has an add-on for Internet Explorer (IE) but my experience is that IE is much slower than Firefox or Chrome. Here is the homepage download for the add-on for Firefox and here is the add-on homepage for Chrome.

After it is installed you should be prompted to restart your browser. Upon doing so you should see a browser toolbar that looks like the screenshot below:



Here are the important metrics to pay attention to for the top 10 sites in Google for prospective keywords you’re targeting.

Page rank:

Pagerank is an important metric in Google regardless of the countless of counter arguments flowing online about this subject. If you purchased by course about Bing Seo then you’ll know that Bing doesn’t care about PageRank as much Google does.

However, that’s no surprise as Pagerank is a Google patent. If you noticed, the top ranked sites in Google tend to have a high PageRank. Note, just because a URL had a PageRank of n/a doesn’t mean that the site has a low authority.

Sometimes this could simply mean that the URL has been published before the latest PageRank update, but the homepage itself may, in fact, have a high PageRank.

L: This refers to the SEMrush links or the links that point toward that exact URL. If this number is in the thousands then you’ll have a difficult time outranking this URL. ( SEMrush is simply a SEO analytic software)

LD: This denotes the SEMrush link domain or the links that point to the domain overall. As again, if this number is high then you have the red light to stop, discard the keyword, and look for another one that is easier to rank for. However, before you do that it’s worth your time to sit down and analyse the URLs that are linking to a particular domain. For example, if many of the URLs are simply from third party content networks like Squidoo, HubPages, or online forums, then it would be very easy for you to replicate these links. All you need to do is click on the SEMrush icon in the serps as indicated in the screenshot below:



This will provide you with a sample of the links that are pointing to a particular URL. However, if you want to see the remaining links then you will have to upgrade the service in SEMrush. Here’s something you should keep an eye out for.

If you see a site that is receiving links from high authority sites like from CNN, Techcrunch, Wallstreet, etc, then that’s a good indicator that it’ll be too difficult for you to outrank those sites.

However, if the person is just acquiring links from low-quality sites like ezine articles then you may still have a shot of outranking them if you generate quality links. Imutopia released an e-guide earlier this year that reveals the best strategies for acquiring one-way links to your sites.

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